Local Celebrity Spotlight – Joe Hancock

Joe Hancock is the President of the Alachua Chamber, Vice President of the Alachua Lions Club, and Area Sales Manager for Union Home Mortgage Corp. Hancock is often seen in the City of Alachua helping out with events or leading a networking group and helping to promote local businesses. Hancock is married and has two beautiful children. You can’t think of the City of Alachua without thinking about Joe.

Where are you from and when did you move to Gainesville
and why?

Born and Raised in Gainesville. Moved to Alachua in 2012 and couldn’t be happier. My wife, Crystal worked here and loved it. When it was time to buy a home we decided Alachua was the place. It did not have the hustle and bustle of Gainesville and the people were nice. It is a walkable town and we have access to I-75 and 441 to quickly get anywhere we want.

How do you relax?

Playing with my kids. Mason is 3 and Summer is 1. I really think it is wrestling more than anything else. They love it. They love to jump on me, pound on me, climb on me, and just roll all over me. I love it and can’t get enough of it!! They relax me more than anything else in the world. Before the kids it was driving at the racetrack.

Where do you like to go for a weekend getaway and why?

I love going to random places with Mason and Summer to expose the kids to all wonders of the world. No weekend is typical if I can help it. We have gone to places like, Bunnell FL to see rocket launches, Folkston GA to watch trains (a train comes by every 15 mins) and Lakeland FL to stay at an Alpaca farm with the kids.

What do you listen to in your car?

Audible books – It is a great way to absorb knowledge. Right now I am listening to, The Effective Executive by Peter Drucker, The Great Within by Christian Larson, Scaling up by Verne Harnish, and The Snowball about Warren Buffet.

What was your first job and what did you learn from it?

I started my own lawn business when I was in middle school. I learned then I was more entrepreneurial than anything else. I was always starting little businesses as I grew up. This set my path.

What is in your fridge?

Lots of Fresh fruit, juices, water, farm fresh eggs from our Aunt Cookie and veggies.

What has your best financial investment been?

Actually our home. We bought at the absolute bottom of the market and have experienced substantial equity growth.

Do you have a favorite quote?

“Racing is life, everything else is just waiting”. – Steve McQueen in LeMans

Who inspired you as a child?

Richard Petty. His positive winning attitude. Always smiling. He never had negative things to say about his competitors. Everyone respected him and he showed the same respect. He was and is a great role model.

What is your favorite thing to do locally?

Going to the BMX track in High Springs with my son Mason. Walking Main Street Alachua with the family to watch the train pass through.

What is your favorite thing to snack on?

Entenmann’s chocolate doughnuts. Pure evil.

What is your favorite movie and why?

Wall Street. My humanities teacher showed us this movie to show us the evils of Wall Street hoping to sway us away from the business world. It showed me what ambition to get to the top can do and how to balance yourself for true happiness. I loved the pace of business and knew I wanted to be a part of the business world.

What drives you crazy?


What is your favorite meal?

My Mom’s spaghetti.

What have you always wanted to do but never done?

Go to the Indy 500. My favorite driver is Dale Earnhardt along with Ayrton Senna. Followed closely by Jim Clark.

What gadget can’t you live without and why?

My Mac computer unfortunately. It is essential to my business. But I must say I love my Linux machine too.

What piece of advice would you give your younger self?

Go ahead and join the Marines it won’t slow you down on your businesses. Start a retirement fund immediately. Don’t be scared just do it.

What was your first car and what do you drive now?

My first car was a yellow 1972 Datsun 240Z. Now I drive a black convertible, 2006 BMW 325. My dream car would be a 427 Cobra.